People have a mental visual about absorbent undergarments that usually is ugly, bulky, and noticeably "granny"-like. The awesome thing about Wearever products is that they are designed for more than just health. They are also incorporating comfort and STYLE. Plenty of people avoid buying products they need because they feel embarrassed, but these should give no one any icky sad feelings because they are very pretty and remarkably flattering. I think they're very comfy too.
Function and beauty are things that should go together. Wearever seems to get that.